Morgan Madison & Company is a leading market research firm for business-to-business, technology, industrial, and complex markets.

Information Improves Performance

Our research team understands your quantitative and qualitative market research needs. Our research is typically close-coupled with market planning, acquisition evaluation, or new product opportunity assessment, so we know how and where the information is going to be used. We are keenly aware about the value of the information we provide and its impact on your business.

Methods

We use methods appropriate for the markets you are interested in. Typically, we employ:

• In-depth interviewing
• Executive field interviews
• Focus groups
• Telephone surveys
• Mail surveys
• Choice-set conjoint
• Delphi panels
• On-line surveys
• On-line concept tests

Competitive Intelligence

We conduct CI as part of our market assessments, planning efforts, or acquisition evaluations. We have an excellent track record in completing competitive intelligence assignments.